We are often asked the question: What makes a great website? The answer is really quite simple: Strategy Development gives great design, great content, and great organization. The real question, however, is: who/what determines great design, great content, and great organization?
It all comes down to your branding and conversion goals really … in the end, the users or ‘target audience’ determine the greatness of your site. Their habits, assumptions, interests, tendencies, or expectations all affect how they interact with and respond to your website.
To that end, a carefully thought-out and planned strategy is required to create a web presence that impresses and converts! But understanding users is a challenge that has always plagued the web industry. This is simply because no group of users or customers is the same, as such it takes more than just a general knowledge of what users want in order to design something effective.
Our web strategy development process starts with a discovery of your business — first, we learn more about your organization, market position, target market and how you do business, through your creative brief submission.
Next, we perform a competitive analysis of the features, functionality and content provided by your competitors. Surprisingly, this is where first get to identify with your users — since your competitors share your target audience, we are able to obtain a general idea of how you can provide a better experience for your users.
Once we have a clear overview of your users, we employ ‘traditional’ UX research practices including: stakeholder interviews, focus groups, and online surveys to interact with your target audience in order to get a deeper understanding of their perspectives and ideas. This collaborative process gives your audience a chance to be heard, and often provides honest feedback that generates great ideas for creating more impactful web experiences and better communicating with your users.
After collating our UX research data, we employ a mathematical method to determine exactly which independent or causal variables change or contribute to user behaviours; as follows:
A detailed strategy that ultimately becomes the blueprint (and benchmark) for your project’s success.